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Victoria Beckham Beauty Debuts First Pop-Up in NYC

“It’s a meditative and reflective moment where any visitor that steps inside can activate their senses and experience their own moment of reverie,” says Beckham.

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By: Lianna Albrizio

Associate Editor

Victoria Beckham Beauty is debuting its first pop-up installation within the Chelsea Market Passage of New York’s High Line Oct. 17-24. The “dreamlike” installation will feature a larger-than-life flacon, audio sound clouds of Beckham’s scent creation in her own words and an in-depth olfactive discovery through new fragrance 21:50 Rêverie’s key notes of gourmand vanilla, cedarwood and tonka bean. Visitors may inscribe a note of personal reverie to add to the installation and depart with a ...

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